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The Visionary
The foundation of our quality-driven legacy
Mr. Praveen Kumar Mittal, a visionary leader with over 45 years of experience in the rice industry, began his journey as a rice broker in Asia’s largest grain market, Naya Bazar, Delhi, In his earlier days, he used to purchase rice for various exporters from different rice mills situated in Haryana, Punjab, and Uttar Pradesh. after graduating from Delhi University. With deep knowledge of rice grading, sourcing, and market trends, he built a strong foundation of trust, quality, and long-standing relationships across the industry. His dedication to delivering authentic, premium-quality rice has shaped the company’s growth from traditional trading to an established brand. Rooted in values of purity and honesty, he continues to guide the organization with a blend of experience, innovation, and a forward-looking vision for global expansion.
Mr. Bhavishya Mittal, the dynamic second-generation leader of the company, brings modern vision, fresh strategies, and a passion for innovation to the family legacy. With a strong understanding of market trends, branding, and new-age business practices, he is driving the organization toward digital transformation and global reach. Actively involved in operations, quality control, and customer engagement, he ensures that the company’s products meet evolving consumer expectations. Guided by his father’s experience and inspired by global standards, he blends tradition with technology to strengthen the brand’s future. His commitment to excellence, growth, and modern business values continues to propel the company into new opportunities and markets.
B. Com, DU
MBA, GGSIPU